Home / Portfolio / Multi-Store Rollout – Canada
CASE STUDY · RETAIL CHAIN · NORTH AMERICA
Ten stores. One golden sample.
A national jewelry chain refreshed ten stores across Canada in seven months – every case engineered, built, checked and shipped from one floor in Quanzhou.
client name withheld under NDA – references available on request.
10
stores
Toronto to Victoria – staggeredopenings
92
cabinets
Counters, wall systems, towers &cash desks
7
months
First survey to last handover
100%
Stores handed over inside their agreed window
1
claim
One scratched panel-replacement on site in 5days
THE BRIEF
New concept, ten leases, one rule.
The chain was mid-rebrand: a new interior concept from their design agency, ten leases with staggered opening dates, and a hard rule from the brand team – a customer walking from the Vancouver store into the Toronto store should not be able to tell the cases apart.
Their previous supplier had built each store as a one-off: three finish shades of “the same” walnut, lighting that drifted from 2700K to 4000K, and no spare parts when a panel scratched. We were brought in to industrialize the concept – engineer it once, then repeat it ten times.
EACH STORE RECEIVED
6 x
Counter showcases – low-iron glass, walnut veneer, brass PVD trim
2 x
Wall-mounted back cases with integrated 3000K lighting
1 x
Central tower, 360° display, laminated security glass
1 x
Cash desk with lockable under-counter storage
+
Spare glass panel & finish kit, packed in the store’s own crate
Every store shipped as its own labeled kit, DDP to the door – cases, hardware and spares in the same crate.
HOW IT RAN
Pilot first. Then three batches.
Month 1
Survey & engineering
All ten sites measured; the agency’s concept book engineered into one shop-drawing library.
Month 2
Pilot store – Toronto
Full store built, installed and snagged. Golden sample and finish board signed off on site.
Month 3-4
Batch 1–3 stores
Ottawa, Montreal, Quebec City. First batch checked against the golden sample, shipped in one container.
Months 4-5
Batch 2-3 stores
Calgary, Edmonton, Winnipeg. Two change requests logged and folded into the spec library.
Months 6-7
Batch 3-3 stores
Vancouver x2, Victoria. Final handover seven months after the first survey.
Each batch shipped in its own 40 ft container as it finished – five containers total – so early stores never waited on late ones. Every store’s delivery window was agreed at spec freeze; all ten were handed over inside their window.
REPLICATION CONTROL
What kept ten stores identical.
01
Golden Sample
The signed pilot-store sample lived in our QC lab. Every batch was signed off against it -color, gloss, grain and lighting tone.
02
Spec freeze
Drawings, finishes and packaging locked in a version-controlled library after the pilot. Change requests logged,versioned, and applied to every later store.
03
Batch reports
Each store got its own QC photo and measurement report before crating – the client approved every store before it shipped.
“The second batch looked like it came out of the same mold as the pilot. That’s the whole job – and they did it.”
Head of Retail Development . the client (name withheld under NDA)
ON THE FLOOR & ON SITE
From batch QC to opening day.
[ PILOT STORE INSTALL, TORONTO ]
[ COUNTER DETAIL – WALNUT & BRASS PVD ]
[ BATCH QC AGAINST GOLDEN SAMPLE ]
[ CONTAINER LOADING, BATCH 2 ]
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